A persuasive essay is a piece of writing that describes a particular perspective and provides evidence in support of that perspective. While similar to an argumentative essay, the logic of a persuasive essay can be based on emotion rather than substantiated evidence, and it does not need to take the counter argument into account. Whether you are writing an essay for a composition class, or you are sending a letter to a newspaper editor, having a carefully crafted argument with solid evidence will make your writing more convincing and effective.
The structure of the essay is standard, as, for instance, it is suggested in high school book report template : introduction, body paragraphs and conclusion. The introductory statement must explain the importance and controversy of the topic given. This importance can be conveyed by means of a "hook" first sentence, which will immediately grasp the attention of the reader. For example, "Imagine empty oceans, with no underwater life". Your reader will instantly envision the problem and thus be compelled to continue reading. At the end of the introductory part, your view must be clearly given. The conclusion of a persuasive essay must briefly restate your view and main arguments that support it once more, and give predictions about the future development of the subject area.
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