Heat activated or iron hook and loop is an alternative to sew-on tape and is mainly used where there is need for a permanent bond or adherence. When forming this kind of a permanent bond, you need to use some heat such as the heat of a steam iron which makes the adhesive tacky and stick to the surface of the clothing or any other type of fabric. However, the bond is technically not very permanent since, when you subject the adhesive to heat again, it will become tacky and peel off from the clothing, only that this time it can ruin your clothing.
I have watched the Red Hook Race for the last 5 years or so, and it bears no resemblance to what you describe. There are normally multiple packs on the course, the lone riders trying desperately to stay ahead of the ‘broom wagon/motorbike’, some interesting/entertaining characters that get the crowd involved, some crashes, multiple attacks (although like normal racing they don’t normally survive now…a few years a go I watched as one dude TT’d off the front and won (before it attracted the higher calibre racers)), the corners are the most interesting part of the race (think about it…no brakes, high speed). You also have the team dynamics as you get in regular racing.