Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).
Nonetheless, recognizing the often-unacceptable human costs associated with comprehensive sanctions, and the unlikely potential for holding together such an international coalition (indeed, there have been only four .-approved comprehensive sanctions), Cortright and Lopez provide specific recommendations to improve the effectiveness of sanctions. They recommend maintaining a list of individuals and entities responsible for, or supportive of, objectionable policies in targeted countries, who are then subject to financial sanctions and seizures, as well as travel bans. When whole sectors of society, such as businesses or communities, are the targets, they recommend expanding sanctions to strategic commodities, such as arms (although arms embargoes have traditionally lacked adequate enforcement), petroleum products, and commodities of great value to decision-makers (. diamonds in Africa).